How the IPL had it coming
The IPL has been suspended; the bio-bubble has burst. But [...]
Does your brand own a feeling?
Feelings or emotions have the power to transform even simple, [...]
Bruce Springsteen, ‘Johnny 99’ and synergy in advertising
Bruce Springsteen, for those who may not know, is an [...]
A movement called Telco
Rediffusion strode proudly into the 90s with its famous [...]
Rockstar Rediffusionists
During a lecture at IIM Ahmedabad when someone asked [...]
The New Force of Good
The Pivots of Covid Brands are caught in the [...]
Rockstar Rediffusionists
Legend has it that in his early years, he [...]
Lights, Camera, Action – on the advertising career of Satyajit Ray
Let’s start with that iconic Peters Fans advertising ad film [...]
The Hitchhiker’s Guide to Feedback Failures
"In my respectably long hike of 24 years in advertising, [...]
Under every good ad…
‘Under every good ad, there is always a good [...]
Rockstar Rediffusionists
The who’s who of the advertising world, the absolute luminaries [...]
Advice about advertising which sound smart but are actually wrong!
“However much we would like advertising to be a science [...]
A new normal for creative folks
The world has changed drastically since March 2020. We are [...]
Indian Pandemic League – 8 Nahi, 7:30 Baje
19.6 Malinga to Thakur, OUT Slower ball, yorker on middle, [...]
Gen Z and the End of “Purpose”
Not very long ago, my Instagram played out a [...]
What Marketers Can Learn From Money Heist
From Nairobi to Rio, Berlin to Moscow, Denver to Helsinki, [...]