INCEPTION

September 8

1973

Founded by Diwan Arun Nanda, Ajit Balakrishnan & Md. Khan

September 8

1984

Tie-up : Young & Rubicam (Y & R)

September 8

1994

Rediff.com founded

September 22

1995

Tie-up : Dentsu and Y&R

September 22

2002

Sudler and Hennessey launches operations in India with Rediffusion

September 22

2004-2005

Dentsu strengthens its presence in India handling over majority control in DY&R to Y&R

September 22

2011

Rediffusion inks deal with Edelman India for handling PR business for Tata Group

September 22

2011

Rediffusion’s Media brand TME joins hand with Havas’ media agency (Formerly known as MPG)

September 22

2015

Strategic alliance with The Social Street

September 22

2018

Mr. Nanda & Mr. Balakrishnan buy back 40% stake held jointly by Y&R (26.67%), part of WPP, Dentsu (13.33%); each to hold 50% stake in the new entity, Rediffusion

September 22

2018

Specialist brands run as joint ventures like Wunderman for direct marketing and Sudler & Hennessey for healthcare will now be known as Rediffusion Direct and Rediffusion Health

August 12

2021

Adman Sandeep Goyal acquires Rediffusion

August 24

2022

Rediffusion ties up with New York and London-based strategic and creative consultancy BeenThereDoneThat (BTDT) to roll out services in India. 75 years old Everest relaunched as Everest – Digital First agency. Rediffusion Nxt founded.