MARCH 2021




Sreeparna Gupta becomes head of client servicing at Rediffusion
June 20, 2022

Rediffusion appoints Sreeparna Gupta
June 21, 2022

PV Sindhu

Tokyo Olympics | Will brand PV Sindhu become bigger after her bronze medal win?

When MullenLowe Lintas CEO Virat Tandon starred in a Rediffusion ad

Why’s the Lintas group CEO endorsing Rediffusion?

When MullenLowe Lintas CEO Virat Tandon starred in a Rediffusion ad

When MullenLowe Lintas CEO Virat Tandon starred in a Rediffusion ad

Life on Display (Picture): The Perpetual Mindset, Navonil Chatterjee writes in BrandSutra

Life on Display (Picture): The Perpetual Mindset, Navonil Chatterjee writes in BrandSutra

Suraj Nagappa joins Rediffusion as digital lead for south

Rediffusion launches ICYMI

Former Samsung marketing head Tathagat Jena joins Rediffusion

Rediffusion appoints Vivek Bahl as digital lead for North and East India

Ronaldo inspires every celebrity to be an ‘undorser’


The celebrity anti-endorser or athlete activism

The sponsors’ dilemma at Tokyo Olympics : To advertise or not to?!

Uncanny similarities in these investment platform ads?

Before IPL 14’s return, Star Sports is banking on WTC Finals 2021, targeting Rs 90 crore as ad revenue

Good news! AI can now smell roses!

The fragility of human brands

Rediffusion is going back to its old spirit of ’70s and ’80s where clients used to be intimidated by us: Kamlesh Pandey

Rediffusion files trademark for the word ‘Postalgia’

Nostalgia is old hat. Consumers today pine for Postalgia

Kamlesh Pandey returns to Rediffusion as ‘Legend in Residence’

Authentic brands are those that touch the heart

How the pandemic has impacted and added to the English language

Rediffusion is my Karma Bhoomi, I have come back for my second inning

Diwan Arun Nanda

“Advertising today is superficial,” says Arun Nanda

Be fearless, advises Rediffusion’s Diwan Arun Nanda

Cancellation of IPL may be a blessing for advertisers: IIHB-Red Lab report

IPL Suspension: Survey indicates consumer sentiment was declining as IPL progressed amid raging pandemic

Rediffusion throws open consumer research wing Red Lab

Rediffusion founders to step back from day-to-day management of the agency

An interview with Nanda ka Banda, Sandeep Goyal

Rediffusion acquired by its former president Sandeep Goyal

Sandeep Goyal’s Mogae Media acquires oldest ad agency Rediffusion

Sandeep Goyal acquires India’s oldest ad agency Rediffusion

Sandeep Goyal’s Mogae Media set to acquire Rediffusion

‘Advertising industry has lost the romance’

The Hitchhiker’s Guide to Feedback Failures

Myntra: Let’s Talk About Sex

Parle highlights its ‘Made in India, Made by India’ proposition in new Republic Day TVC

Republic Day 2021: Brand work that caught our attention

Can liquor brands sail through ASCI restrictions on surrogate ads?

Will advertiser interest in cricket surge after India’s win against Australia?

What Sourav Ganguly’s heart attack means for Fortune and brand ‘Dada’

PGIM India Mutual Fund Launches Campaign on Retirement Planning in association with Rediffusion Brand Solutions

SBI rolls out quirky ad campaign for its EMI on debit card offering

Liebherr releases ad film showing ‘freshness lock’ of DuoCooling tech

Swayam’s campaign highlights different forms of domestic violence amid Covid-19.

Rediffusion wins the creative mandate for Ruchi Foodline.

Decoding the WhatsApp users | Find out your WhatsApp persona

Rediffusion’s campaign reimagines social logos to portray disconnectivity

SBI General Insurance awards creative mandate to Rediffusion Brand Solutions

Is brand loyalty a luxury we can no longer afford?

Campaign Trail: Work That Works | Parle 20-20

Rediffusion promotes Kalyani Srivastava as EVP and Head of Mumbai operations.

Rediffusion wins creative mandate for PGIM Indian Mutual Fund

“From Apple to Dove, is it time to re-evaluate brands’ distinct identity” says Neeraj Sharma, Head Strategic Planning, Rediffusion

Rediffusion appoints Neeraj Sharma as Head of Planning

Tata Xenon drives into Tunisia with anthem-based film created by Rediffusion

Tata Xenon drives into Tunisian hearts with patriotic anthem-based film created by Rediffusion

“Idea behind SBI campaign was simple, execution challenging” Pramod Sharma, Rediffusion

SBI makes a song & dance about home loans in campaign by Rediffusion

“Idea behind SBI campaign was simple, execution challenging” Pramod Sharma, Rediffusion

SBI says #HoSaktaHai in clutter breaking home loans campaign by Rediffusion

Rediffusion creates #HoSaktaHai home loans campaign for SBI

Anushka Sharma, Virat Kohli’s latest ad video gives a sneak peek into their love

Musings and more from the millennial marketers & adlanders | Hardik Foflia

Rediffusion unveils a new idenity; rebrands as Rediffusion Brand Solutions

The best ad of 2018 | Ad review by Rahul Jauhari

Navonil Chatterjee chosen to be on WARC Awards 2019 Jury

TATA Motors salutes India’s non-cricket champions in new ad by Rediffusion

The 5 yr old. IG. Art Directors. And citrus. By Ananda Ray

Are ad agencies being re-invented? By Ajit Balakrishnan

How Rediffusion became ‘The Chosen One’ for Eveready

The pot of Gold at the end of the rainbow. By Aditi Anand

Ad Land’s Young Guns: Siddhant Lahiri, Rediffusion

Rediffusion creates new campaign for NOVA Eyewear with Jacqueline Fernandes

Sepia-toned influence – a note on nostalgia in marketing. By Aditi Anand

50 Years of Account Planning

“All Arun Nanda said to us was ‘Unfurl the flag again'”: Rediffusion’s new presidents

How Arun Nanda wants to reinvent Rediffusion

Free at Last | Interview with Arun Nanda

Rediffusion will have more flexibility and head room to rebuild and grow: Sandeep Goyal

Rediffusion buys back WPP & Dentsu’s stake

Rediffusion wins over WPP in control of its Indian JV

Video Exclusive: The ads that stood out this week

Parle 20-20 busts orthodox thinking in new campaign; eyes No. 1 position by 2019