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2021-06-16T14:01:03+05:30
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EARLIER EDITION
MARCH 2021
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The sponsors’ dilemma at Tokyo Olympics : To advertise or not to?!
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Uncanny similarities in these investment platform ads?
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Before IPL 14’s return, Star Sports is banking on WTC Finals 2021, targeting Rs 90 crore as ad revenue
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Good news! AI can now smell roses!
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The fragility of human brands
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Rediffusion is going back to its old spirit of ’70s and ’80s where clients used to be intimidated by us: Kamlesh Pandey
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Rediffusion files trademark for the word ‘Postalgia’
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Nostalgia is old hat. Consumers today pine for Postalgia
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Kamlesh Pandey returns to Rediffusion as ‘Legend in Residence’
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Authentic brands are those that touch the heart
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How the pandemic has impacted and added to the English language
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Rediffusion is my Karma Bhoomi, I have come back for my second inning
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“Advertising today is superficial,” says Arun Nanda
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Be fearless, advises Rediffusion’s Diwan Arun Nanda
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Cancellation of IPL may be a blessing for advertisers: IIHB-Red Lab report
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IPL 2021 suspension helped advertisers: IIHB-Red Lab study
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IPL Suspension: Survey indicates consumer sentiment was declining as IPL progressed amid raging pandemic
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Rediffusion Launches Red Lab
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Rediffusion launches Red Lab
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Rediffusion throws open consumer research wing Red Lab
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Rediffusion founders to step back from day-to-day management of the agency
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Rediffusion founders step back from day-to-day management; Sandeep Goyal back as MD
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Sandeep Goyal’s Mogae snaps up Rediffusion and Everest
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An interview with Nanda ka Banda, Sandeep Goyal
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Rediffusion acquired by its former president Sandeep Goyal
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Sandeep Goyal’s Mogae Media acquires oldest ad agency Rediffusion
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Mogae Media acquires advertising agency Rediffusion
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Sandeep Goyal acquires India’s oldest ad agency Rediffusion
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Sandeep Goyal’s Mogae Media set to acquire Rediffusion
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‘Advertising industry has lost the romance’
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The Hitchhiker’s Guide to Feedback Failures
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Myntra: Let’s Talk About Sex
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Parle highlights its ‘Made in India, Made by India’ proposition in new Republic Day TVC
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Republic Day 2021: Brand work that caught our attention
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Can liquor brands sail through ASCI restrictions on surrogate ads?
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Will advertiser interest in cricket surge after India’s win against Australia?
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What Sourav Ganguly’s heart attack means for Fortune and brand ‘Dada’
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PGIM India Mutual Fund Launches Campaign on Retirement Planning in association with Rediffusion Brand Solutions
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SBI rolls out quirky ad campaign for its EMI on debit card offering
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Liebherr releases ad film showing ‘freshness lock’ of DuoCooling tech
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Swayam’s campaign highlights different forms of domestic violence amid Covid-19.
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Rediffusion wins the creative mandate for Ruchi Foodline.
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Decoding the WhatsApp users | Find out your WhatsApp persona
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Rediffusion’s campaign reimagines social logos to portray disconnectivity
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SBI General Insurance awards creative mandate to Rediffusion Brand Solutions
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Is brand loyalty a luxury we can no longer afford?
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Campaign Trail: Work That Works | Parle 20-20
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Rediffusion promotes Kalyani Srivastava as EVP and Head of Mumbai operations.
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Rediffusion wins creative mandate for PGIM Indian Mutual Fund
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“From Apple to Dove, is it time to re-evaluate brands’ distinct identity” says Neeraj Sharma, Head Strategic Planning, Rediffusion
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Rediffusion appoints Neeraj Sharma as Head of Planning
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Tata Xenon drives into Tunisia with anthem-based film created by Rediffusion
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Tata Xenon drives into Tunisian hearts with patriotic anthem-based film created by Rediffusion
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“Idea behind SBI campaign was simple, execution challenging” Pramod Sharma, Rediffusion
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SBI makes a song & dance about home loans in campaign by Rediffusion
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“Idea behind SBI campaign was simple, execution challenging” Pramod Sharma, Rediffusion
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SBI says #HoSaktaHai in clutter breaking home loans campaign by Rediffusion
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Rediffusion creates #HoSaktaHai home loans campaign for SBI
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Anushka Sharma, Virat Kohli’s latest ad video gives a sneak peek into their love
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Musings and more from the millennial marketers & adlanders | Hardik Foflia
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Rediffusion unveils a new idenity; rebrands as Rediffusion Brand Solutions
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The best ad of 2018 | Ad review by Rahul Jauhari
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Navonil Chatterjee chosen to be on WARC Awards 2019 Jury
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TATA Motors salutes India’s non-cricket champions in new ad by Rediffusion
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The 5 yr old. IG. Art Directors. And citrus. By Ananda Ray
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Are ad agencies being re-invented? By Ajit Balakrishnan
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How Rediffusion became ‘The Chosen One’ for Eveready
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The pot of Gold at the end of the rainbow. By Aditi Anand
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Ad Land’s Young Guns: Siddhant Lahiri, Rediffusion
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Rediffusion creates new campaign for NOVA Eyewear with Jacqueline Fernandes
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Sepia-toned influence – a note on nostalgia in marketing. By Aditi Anand
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50 Years of Account Planning
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“All Arun Nanda said to us was ‘Unfurl the flag again'”: Rediffusion’s new presidents
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How Arun Nanda wants to reinvent Rediffusion
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Free at Last | Interview with Arun Nanda
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Rediffusion will have more flexibility and head room to rebuild and grow: Sandeep Goyal
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Rediffusion buys back WPP & Dentsu’s stake
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Rediffusion wins over WPP in control of its Indian JV
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Video Exclusive: The ads that stood out this week
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Parle 20-20 busts orthodox thinking in new campaign; eyes No. 1 position by 2019
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Rediffusion bags SBI account
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