Think of it as a first step towards brand consultancy.
We at Rediffusion already had some fantastic brand workshopping and creative ideation tools and techniques.
Coupled with that, this consumer intelligence gathering wing will help us further in spotting trends and insight mining,
and we sincerely hope that we end up mining gold here!

At Red Lab, we tracked the Google Trends Report of 2021 to bring you a five-part series on the emerging trends basis people’s online behaviour, and what they searched for last year. In this report, we focus on the first of these five big emerging trends: Digital Is The New Mainstream.

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In the first report in our five-part series on the emerging trends basis people’s online behaviour gleaned from the Google Trends Report of 2021, we covered how Digital has become the new Mainstream. In the second report of the series, we cover the next big emerging trend: Lives Re-examined.

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After ‘Digital Is The New Mainstream’ and ‘Lives Re-examined’, Red Lab brings to you the third report in the five-part series of emerging trends basis people’s online behaviour from our reading of the Google Trends Report of 2021. This time, we look at how, increasingly, ‘Geography is becoming History…’

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In recent years, the increasing trend is observed towards managing a balanced healthy lifestyle. As much as we love a colorful variety of fruits and vegetables on our plates, sugar has become an inseparable part of our lives. A sugar substitute/artificial sweetener is one option that duplicates the sugar at less food energy.  Read on this report to understand if sugar substitutes are healthy to consume?

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With the ever changing medical science, and the development of the cutting-edge technology, Personalized Medicine is soon going to become the new mantra of healthcare. The wonders of hormone therapy, gene editing and wearables are opening the doors of immense possibilities. Read on to know more in our second report on Personalized Medicine.

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Personalized_medicine_towards_a_healthy_world_report

Our lives have never been so easy. With the onset of using Artificial Intelligence (AI) in Healthcare, it has opened doors to endless possibilities. One of those is Personalized Medicine, which is the outcome of AI combined with medicine. Read on to discover how Personalized Medicine is going to shape up the future.

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India Sweet Consumption Report

India loves its sweets. But with the growing health consciousness and the post-pandemic panic, sweets are slowly moving out of their plates. What happens next? Will India lose its sweet tooth? Or will this love story see a healthy twist?

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In today’s day and age, what else is a Display Picture (DP) if not a carefully edited, filtered, self-constructed, man-icured or woman-icured window to our souls? Find here The Red Lab (The Rediffusion Consumer Lab) Report on Display Pictures and what they say about us..

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You can love AI. Or hate it. But you surely cannot ignore it anymore, as it pervades almost every sphere of human influence. Influencing humans along the way. And according to its naysayers, reducing human influence in the bargain. But is it really the Frankenstein that man has created for its own undoing? Or is it that blessing in disguise that some others make it out to be?

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Postalgia

The pandemic and its recurring waves have triggered in consumers a very different type of nostalgia. It is called ‘POSTALGIA’. Postalgia is consumers saying that when tomorrow comes, it should be like yesterday. It is a very simple insight, yet a very profound one.

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Red lab

As an accompanying corollary to the pandemic, interesting words and concepts have come into vogue and crept their way both into the English dictionary as well as our vocabulary. Words like Locktalgia, Doomscrolling, Coronial, Zoombombing, Maskne.

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The IPL has been suspended; the bio-bubble has burst. But were the signals – the negativity already visible? The Indian Institute of Human Brands (IIHB) and the Rediffusion Consumer Lab (Red Lab) had been tracking consumer sentiment for the past three weeks.

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