Think of it as a first step towards brand consultancy.
We at Rediffusion already had some fantastic brand workshopping and creative ideation tools and techniques.
Coupled with that, this consumer intelligence gathering wing will help us further in spotting trends and insight mining,
and we sincerely hope that we end up mining gold here!
In today’s day and age, what else is a Display Picture (DP) if not a carefully edited, filtered, self-constructed, man-icured or woman-icured window to our souls? Find here The Red Lab (The Rediffusion Consumer Lab) Report on Display Pictures and what they say about us..
You can love AI. Or hate it. But you surely cannot ignore it anymore, as it pervades almost every sphere of human influence. Influencing humans along the way. And according to its naysayers, reducing human influence in the bargain. But is it really the Frankenstein that man has created for its own undoing? Or is it that blessing in disguise that some others make it out to be?
The pandemic and its recurring waves have triggered in consumers a very different type of nostalgia. It is called ‘POSTALGIA’. Postalgia is consumers saying that when tomorrow comes, it should be like yesterday. It is a very simple insight, yet a very profound one.
As an accompanying corollary to the pandemic, interesting words and concepts have come into vogue and crept their way both into the English dictionary as well as our vocabulary. Words like Locktalgia, Doomscrolling, Coronial, Zoombombing, Maskne.
The IPL has been suspended; the bio-bubble has burst. But were the signals – the negativity already visible? The Indian Institute of Human Brands (IIHB) and the Rediffusion Consumer Lab (Red Lab) had been tracking consumer sentiment for the past three weeks.