
Think of it as a first step towards brand consultancy.
We at Rediffusion already had some fantastic brand workshopping and creative ideation tools and techniques.
Coupled with that, this consumer intelligence gathering wing will help us further in spotting trends and insight mining,
and we sincerely hope that we end up mining gold here!

The Supreme Court of India has recently released a Handbook on Gender Stereotyping, which will function as a ready reference for judges and lawyers to help them identify and avoid using harmful stereotypes.
In its latest report, the Red Lab brings you an in-depth analysis of the contents of the Handbook and its positive implications on society.

A report that talks about the launch of Threads- an ancillary social media platform started by Instagram. It focuses on the growth story- factors contributing to it and what it means for a player like Twitter that has its roots deep in social and political culture of many nations now.
Two teams at Red Lab have worked on this Threads vs. Twitter Report. This is the second of the perspectives.

A report that talks about the launch of Threads- an ancillary social media platform started by Instagram. It focuses on the growth story- factors contributing to it and what it means for a player like Twitter that has its roots deep in social and political culture of many nations now.
Two teams at Red Lab have worked on this Threads vs. Twitter Report. This is the first of the perspectives.

What does India watch? BARC will perhaps be able to tell you that.
What does Bharat watch? Well, BARC data may not really be completely accurate. Let that be as it may.
Rediffusion SmartMedia and Red Lab bring you a report on a very special media survey in the Mahadalit villages of Bihar. Not many would have heard about the popularity of Dangal TV or Ishara TV that lead viewership in these moffusil markets

Many experts believe that this is the next big deal, a multiverse where each one of us is likely to have a digital twin, a 3D digital, holographic double, an avatar, and everything that we do digitally becomes absolutely and seamlessly interconnected – the physical persona and the digital persona becoming a unified reality.

The traditional way of mining diamonds comes with many ethical and environmental concerns. In recent years, there has been a significant shift in the diamond industry. The rise of cultured diamonds has also led to a change in people’s perception of diamonds. The younger generation, in particular, is more conscious of ethical and environmental issues and prefers to buy products that align with their values. This report uncovers this story