Think of it as a first step towards brand consultancy.
We at Rediffusion already had some fantastic brand workshopping and creative ideation tools and techniques.
Coupled with that, this consumer intelligence gathering wing will help us further in spotting trends and insight mining,
and we sincerely hope that we end up mining gold here!

For a long, long time now, I have said that advertising in this country requires clearer (if not stricter)

Read More

Last week, Smriti Irani, Minister of Women & Child Development was in full-flow at the India Habitat Centre.

Read More

Today, many chefs in India have carved a niche for themselves with consumers through their restaurants….

Read More
Personalized_medicine_towards_a_healthy_world_report

Our lives have never been so easy. With the onset of using Artificial Intelligence (AI) in Healthcare, it has opened doors….

Read More

You can love AI. Or hate it. But you surely cannot ignore it anymore, as it pervades almost every sphere of human….

Read More

At Red Lab, we tracked the Google Trends Report of 2021 to bring you a five-part series on the emerging trends….

Read More

In the first report in our five-part series on the emerging trends basis people’s online behaviour gleaned from the….

Read More

After ‘Digital Is The New Mainstream’ and ‘Lives Re-examined’, Red Lab brings to you the third report in the five-part…. 

Read More

After ‘Digital Is The New Mainstream’, ‘Lives Re-examined’ and ‘Bridging Distances’, Red Lab brings to you the 4th report….

Read More

In the last part of our 5-part trends series based on Google Search, Red Lab focuses on the other virus, perhaps…. 

Read More

The world is changing fast. But how fast? And where is it all going? Discover what’s happening in India and know more….

Read More

The first report in our six-part series on the changing trends that brands in India are leading or piggybacking was on…. 

Read More

The third report of our six-part series on the changing trends that brands in India are leading or piggybacking looks…. 

Read More

The fourth report of our six-part series on the changing trends that brands in India are leading or piggybacking looks….

Read More

The fifth report of our six-part series on the changing trends that brands in India are leading or piggybacking looks…. 

Read More

Though the pharma industry was a late adapter of digital technologies, the pandemic has accelerated its…. 

Read More

In recent years, the increasing trend is observed towards managing a balanced healthy lifestyle….. 

Read More

With the ever changing medical science, and the development of the cutting-edge technology, Personalized….

Read More
India Sweet Consumption Report

India loves its sweets. But with the growing health consciousness and the post-pandemic panic, sweets are slowly…. 

Read More

In today’s day and age, what else is a Display Picture (DP) if not a carefully edited, filtered, self-constructed,….

Read More
Postalgia

The pandemic and its recurring waves have triggered in consumers a very different type of nostalgia….. 

Read More
Red lab

As an accompanying corollary to the pandemic, interesting words and concepts have come into vogue and crept…. 

Read More

The IPL has been suspended; the bio-bubble has burst. But were the signals – the negativity already visible?….

Read More