Think of it as a first step towards brand consultancy.
We at Rediffusion already had some fantastic brand workshopping and creative ideation tools and techniques.
Coupled with that, this consumer intelligence gathering wing will help us further in spotting trends and insight mining,
and we sincerely hope that we end up mining gold here!

Metaverse

When Mark Zuckerberg announced his vision about Meta – the metaverse company he saw as the future of Facebook, suddenly, it became the most talked about word at that time.

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NFT

Samsung announced the launch of its 2022 Smart TVs that would enable viewers to buy new NFTs (non-fungible tokens) and display the ones they own on the big screen. What is NFT?

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Blockchain

The Government of India released its strategy document on Blockchain. This
extensive 52 page document lays a roadmap for adopting Blockchain technology in e-governance and other domains.

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Tipping Point

Tipping was in the news of late when Consumer Affairs Secretary Rohit Kumar Singh red-flagged an issue many have been hassled about but did not know who to raise it with: the issue of tipping.

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Want to know what was the watch that King Charles III was seen wearing as he went about fulfilling his royal duties and attending to mourning crowds in the wake of his mother Queen Elizabeth II’s demise? Read on…

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The world is changing fast. But how fast? And where is it all going? Read on…

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For a long, long time now, I have said that advertising in this country requires clearer (if not stricter)

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Applause. And lots of it. All well deserved. On India nudging out ‘Great’ Britain as the world’s 5th largest economy. It has been an eventful journey!

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The emergence of a digital India is duly acknowledged and widely appreciated. All around us, more and more Indians meet digitally, study digitally, work digitally, receive and spend monies digitally, pay their taxes digitally, interact with the government and private companies digitally…

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The Union Budget, 2022 introduced taxation on Virtual Digital Assets (VDA), commonly referred to as cryptocurrencies. To know what all is involved, read on…

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Last week, Smriti Irani, Minister of Women & Child Development was in full-flow at the India Habitat Centre.

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This is a report compiled by Twitter after scouring billions of tweets that were posted on its platform between 2019-21….

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Today, many chefs in India have carved a niche for themselves with consumers through their restaurants….

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Personalized_medicine_towards_a_healthy_world_report

Our lives have never been so easy. With the onset of using Artificial Intelligence (AI) in Healthcare, it has opened doors….

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You can love AI. Or hate it. But you surely cannot ignore it anymore, as it pervades almost every sphere of human….

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At Red Lab, we tracked the Google Trends Report of 2021 to bring you a five-part series on the emerging trends….

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In the first report in our five-part series on the emerging trends basis people’s online behaviour gleaned from the….

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After ‘Digital Is The New Mainstream’ and ‘Lives Re-examined’, Red Lab brings to you the third report in the five-part….

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After ‘Digital Is The New Mainstream’, ‘Lives Re-examined’ and ‘Bridging Distances’, Red Lab brings to you the 4th report….

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In the last part of our 5-part trends series based on Google Search, Red Lab focuses on the other virus, perhaps….

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The world is changing fast. But how fast? And where is it all going? Discover what’s happening in India and know more….

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The first report in our six-part series on the changing trends that brands in India are leading or piggybacking was on….

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The third report of our six-part series on the changing trends that brands in India are leading or piggybacking looks….

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The fourth report of our six-part series on the changing trends that brands in India are leading or piggybacking looks….

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The fifth report of our six-part series on the changing trends that brands in India are leading or piggybacking looks….

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Though the pharma industry was a late adapter of digital technologies, the pandemic has accelerated its….

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In recent years, the increasing trend is observed towards managing a balanced healthy lifestyle…..

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With the ever changing medical science, and the development of the cutting-edge technology, Personalized….

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India Sweet Consumption Report

India loves its sweets. But with the growing health consciousness and the post-pandemic panic, sweets are slowly….

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In today’s day and age, what else is a Display Picture (DP) if not a carefully edited, filtered, self-constructed,….

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Postalgia

The pandemic and its recurring waves have triggered in consumers a very different type of nostalgia…..

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Red lab

As an accompanying corollary to the pandemic, interesting words and concepts have come into vogue and crept….

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The IPL has been suspended; the bio-bubble has burst. But were the signals – the negativity already visible?….

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Consumer Lab

Rediffusion’s specialised Consumer Research and Analysis wing, Rediffusion Consumer Lab (Red Lab) is proud to share this research with you.

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As the world starts to come to terms with the yo-yoing Covid pandemic, many countries have already started to kick-off innovative tourism campaigns to invite back overseas visitors and to revive their ravaged economies.

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National Data Governance

Recently issued fresh draft on the National Data Governance Framework Policy (NDGFM) by MeitY has laid increased emphasis on sharing of non-personal data.

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Pogonotrophy

It is interesting to note that half a century ago, an anthropologist namedVictor Turner who worked in Africa, developed a concept known as “liminality” that helps perhaps to best explain the explosion of facial fuzz.

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No News Is Good News

Understanding the news audience. News can be broadly broken into three types: Regular, Scheduled Events, Unscheduled events. Read on…

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