Think of it as a first step towards brand consultancy.
We at Rediffusion already had some fantastic brand workshopping and creative ideation tools and techniques.
Coupled with that, this consumer intelligence gathering wing will help us further in spotting trends and insight mining,
and we sincerely hope that we end up mining gold here!
The Supreme Court of India has recently released a Handbook on Gender Stereotyping, which will function as a ready reference for judges and lawyers to help them identify and avoid using harmful stereotypes.
In its latest report, the Red Lab brings you an in-depth analysis of the contents of the Handbook and its positive implications on society.
A report that talks about the launch of Threads- an ancillary social media platform started by Instagram. It focuses on the growth story- factors contributing to it and what it means for a player like Twitter that has its roots deep in social and political culture of many nations now.
Two teams at Red Lab have worked on this Threads vs. Twitter Report. This is the second of the perspectives.
A report that talks about the launch of Threads- an ancillary social media platform started by Instagram. It focuses on the growth story- factors contributing to it and what it means for a player like Twitter that has its roots deep in social and political culture of many nations now.
Two teams at Red Lab have worked on this Threads vs. Twitter Report. This is the first of the perspectives.
We asked a large number of people of all age groups one simple question: “If a movie were to be made on your life, what would the movie be titled?” We got answers that ranged from whacky to wise, frivolous to fulsome.
Enjoy the Report!
A report on how personal brands can be used to escalate a brand’s journey exponentially in a very short time frame. What factors help in making it happen.
Rediffusion’s Red Lab team has put together a cute report on WhatsApp users. How each user type is unique. And how each one of the types falls within our social circle.
Chat GPT is making waves. And there are lots of questions being asked about it, and around it.
Rupa Singh has put together an AI Special with special focus on Chat GPT. With lots of help from Vritti and Rajesh.
What does India watch? BARC will perhaps be able to tell you that.
What does Bharat watch? Well, BARC data may not really be completely accurate. Let that be as it may.
Rediffusion SmartMedia and Red Lab bring you a report on a very special media survey in the Mahadalit villages of Bihar. Not many would have heard about the popularity of Dangal TV or Ishara TV that lead viewership in these moffusil markets
IPL – The impact media property that impacts brands the most. Impact is a great device to speed up brand growth. It’s unlike slow burn, where marketers wait for the communication to simmer over a period of time and make a mark. Impact is more about efficacy than efficiency, this report uncovers it.
Many experts believe that this is the next big deal, a multiverse where each one of us is likely to have a digital twin, a 3D digital, holographic double, an avatar, and everything that we do digitally becomes absolutely and seamlessly interconnected – the physical persona and the digital persona becoming a unified reality.
The traditional way of mining diamonds comes with many ethical and environmental concerns. In recent years, there has been a significant shift in the diamond industry. The rise of cultured diamonds has also led to a change in people’s perception of diamonds. The younger generation, in particular, is more conscious of ethical and environmental issues and prefers to buy products that align with their values. This report uncovers this story
With the advent of Web 3.0 and NFT’s, the Indian cinema may undergo a tectonic shift which may lead the “Indian Cinematic Universe” into new and interesting bevy of trends.
Let this report be a wake up call for us to return to who we truly are, which is only for us to define
The ‘2023 Pantone Color of the Year’ was officially announced recently: it is Viva Magenta 18-1750, a colour that packs a very powerful punch. Vivid, sensual, and joyous – Viva Magenta ‘vibrates with vim and vigour’.
The deep rooted cultures of India, come together to form a strong tree that cherishes its every root. Like every single root nourishes the tree, every sound nourishes music.
A women’s IPL has been due for a while, and finally, the BCCI has set the wheels in motion.
When Mark Zuckerberg announced his vision about Meta – the metaverse company he saw as the future of Facebook, suddenly, it became the most talked about word at that time.
Samsung announced the launch of its 2022 Smart TVs that would enable viewers to buy new NFTs (non-fungible tokens) and display the ones they own on the big screen. What is NFT?
The Government of India released its strategy document on Blockchain. This
extensive 52 page document lays a roadmap for adopting Blockchain technology in e-governance and other domains.
Tipping was in the news of late when Consumer Affairs Secretary Rohit Kumar Singh red-flagged an issue many have been hassled about but did not know who to raise it with: the issue of tipping.
Want to know what was the watch that King Charles III was seen wearing as he went about fulfilling his royal duties and attending to mourning crowds in the wake of his mother Queen Elizabeth II’s demise? Read on…
The world is changing fast. But how fast? And where is it all going? Read on…
For a long, long time now, I have said that advertising in this country requires clearer (if not stricter)
Applause. And lots of it. All well deserved. On India nudging out ‘Great’ Britain as the world’s 5th largest economy. It has been an eventful journey!
The emergence of a digital India is duly acknowledged and widely appreciated. All around us, more and more Indians meet digitally…
The Union Budget, 2022 introduced taxation on Virtual Digital Assets (VDA), commonly referred to as cryptocurrencies. To know what all is involved, read on…
Last week, Smriti Irani, Minister of Women & Child Development was in full-flow at the India Habitat Centre.
This is a report compiled by Twitter after scouring billions of tweets that were posted on its platform between 2019-21….
Today, many chefs in India have carved a niche for themselves with consumers through their restaurants….
Our lives have never been so easy. With the onset of using Artificial Intelligence (AI) in Healthcare, it has opened doors….
You can love AI. Or hate it. But you surely cannot ignore it anymore, as it pervades almost every sphere of human….
At Red Lab, we tracked the Google Trends Report of 2021 to bring you a five-part series on the emerging trends….
In the first report in our five-part series on the emerging trends basis people’s online behaviour gleaned from the….
After ‘Digital Is The New Mainstream’ and ‘Lives Re-examined’, Red Lab brings to you the third report in the five-part….
After ‘Digital Is The New Mainstream’, ‘Lives Re-examined’ and ‘Bridging Distances’, Red Lab brings to you the 4th report….
In the last part of our 5-part trends series based on Google Search, Red Lab focuses on the other virus, perhaps….
The world is changing fast. But how fast? And where is it all going? Discover what’s happening in India and know more….
The first report in our six-part series on the changing trends that brands in India are leading or piggybacking was on….
The third report of our six-part series on the changing trends that brands in India are leading or piggybacking looks….
The fourth report of our six-part series on the changing trends that brands in India are leading or piggybacking looks….
The fifth report of our six-part series on the changing trends that brands in India are leading or piggybacking looks….
Though the pharma industry was a late adapter of digital technologies, the pandemic has accelerated its….
In recent years, the increasing trend is observed towards managing a balanced healthy lifestyle…..
With the ever changing medical science, and the development of the cutting-edge technology, Personalized….
India loves its sweets. But with the growing health consciousness and the post-pandemic panic, sweets are slowly….
In today’s day and age, what else is a Display Picture (DP) if not a carefully edited, filtered, self-constructed,….
The pandemic and its recurring waves have triggered in consumers a very different type of nostalgia…..
As an accompanying corollary to the pandemic, interesting words and concepts have come into vogue and crept….
The IPL has been suspended; the bio-bubble has burst. But were the signals – the negativity already visible?….
Rediffusion’s specialised Consumer Research and Analysis wing, Rediffusion Consumer Lab (Red Lab) is proud to share this research with you.
As the world starts to come to terms with the yo-yoing Covid pandemic, many countries have already started to kick-off innovative tourism campaigns to invite back overseas visitors and to revive their ravaged economies.
Recently issued fresh draft on the National Data Governance Framework Policy (NDGFM) by MeitY has laid increased emphasis on sharing of non-personal data.
It is interesting to note that half a century ago, an anthropologist namedVictor Turner who worked in Africa, developed a concept known as “liminality” that helps perhaps to best explain the explosion of facial fuzz.
Understanding the news audience. News can be broadly broken into three types: Regular, Scheduled Events, Unscheduled events. Read on…