How the pandemic has impacted and added to the English language
Language constitutes our world It is well [...]
How the IPL had it coming
The IPL has been suspended; the bio-bubble has burst. [...]
Does your brand own a feeling?
Feelings or emotions have the power to transform even simple, [...]
Bruce Springsteen, ‘Johnny 99’ and synergy in advertising
Bruce Springsteen, for those who may not know, is an [...]
A movement called Telco
Rediffusion strode proudly into the 90s with its famous [...]
Rockstar Rediffusionists
During a lecture at IIM Ahmedabad when someone asked [...]
The New Force of Good
The Pivots of Covid Brands are caught in the [...]
Passion Fuels Passion
As human beings, we all are passionate about a few [...]
Rockstar Rediffusionists
Legend has it that in his early years, he [...]
