How brands become unforgettable in the age of shortened attention spans
In the time it took you to read the title [...]
Lights, Camera, Action – on the advertising career of Satyajit Ray
Let’s start with that iconic Peters Fans advertising ad film [...]
The Hitchhiker’s Guide to Feedback Failures
"In my respectably long hike of 24 years in advertising, [...]
Under every good ad…
‘Under every good ad, there is always a good [...]
Rockstar Rediffusionists
The who’s who of the advertising world, the absolute luminaries [...]
Advice about advertising which sound smart but are actually wrong!
“However much we would like advertising to be a science [...]
A new normal for creative folks
The world has changed drastically since March 2020. We are [...]
Indian Pandemic League – 8 Nahi, 7:30 Baje
19.6 Malinga to Thakur, OUT Slower ball, yorker on middle, [...]
Gen Z and the End of “Purpose”
Not very long ago, my Instagram played out a [...]
What Marketers Can Learn From Money Heist
From Nairobi to Rio, Berlin to Moscow, Denver to Helsinki, [...]