Liebherr recently launched their newest range of refrigerators, equipped with EasyFresh technology. This technology helps keep fruits and vegetable fresher for much longer than usual, by maintaining both temperature and moisture of the produce one stores. We created a series of films for the launch, each drawing from the brand’s core thought of ‘Love Food, Love Liebherr’.

The films depicted people enjoying food at various places and complimenting it…yet, mentioning that it fell short of how the same dish tastes when made by someone they know. It is revealed that these cooks love to cook and have perfected their art partly by depending on nothing but the freshest ingredients, which Liebherr’s EasyFresh technology provides them with. Consequently, these diners can taste their love in every bite and no other food, no matter how delicious, compares.